LPBQ – LEADERSHIP PERSONAL BRANDING COACHING
Potato Chips….many in the market. In 2002, Procter & Gamble wanted to make a difference
A.G. Lafley (CEO) wanted more…started brainstorming
Someone suggested different printing images in the chips. Printing images in the dough before frying resulted in broken pieces.
Why not try after frying? But that posed a challenge, the printing to be done when it is scorching hot, & on each separately.
Nope, long-drawn process.
P&G embraced the open-innovation platform, wrote and shared the problem statements with the world. A professor from Italy had a solution. He had custom made equipment to design on cakes in the bakery.
So, what is Leadership Personal Branding?
Identify and showcase ‘who you are as a leader’ by defining and executing Leadership Personal Branding Strategy. Time to connect with our Master Coach, Suba Lakshminarasimhan.
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